08.45

Registration

9.00

Opening session

Bref welcome and introduction , Marie Guitton, Euromontana General Project coordinator.

Session 1: The image of mountain quality food products

9.15

ü Between lack of knowledge and strong expectations: A consumer approach of mountain quality products , Virginie Amilien, SIFO,Oslo

ü  The image of mountain quality food products along the supply chain ,Markus Schermer, UIBK, Innsbruck

ü Panellist opinions: EKPIZO – Athens ; CNIEL, Bavarian State Ministry of Food, Agriculture and Forestry

10.15

Discussion with the audience

10.45

Coffee-break

Session 2: Adding value to mountain quality food products

11.00

ü  Premia for differentiated products at the retail level: can the market put a value on the mountain attribute? ,Philip Leat, Cesar Revoredo-Giha, SAC, Scotland

ü The influence of local initiatives on mountain product value-added chains , Bernd Schue, ÖIR, Vienna

ü Panellist opinions: Országos Fogyasztóvédelmi Egyesület; Eco-innovation

12.00

Discussion with the audience

12.30

Lunch

Session 3: Which policies to enhance the development of mountain quality food products?

14.00

üThe mountain foods process: evaluation of the options offered by national and EU legislations and policies . Robert Mac Morran, UHI, Scotland

üThe evolution of labelling schemes , Francis Fay, DG Agri

üPanellist opinions: Autonomous Province of Bolzano-Alto Adige, OFAG, CNIEL

15.00

Discussion with the audience

15.30

Conclusions, EuroMARC work plan , Georges Giraud, ENITA Clermont-Ferrand, EuroMARC Scientific coordinator;

Closing by Martin Price, Perth College, member of the executive committee of Euromontana

16.00

End of the day – closing