PROVISIONNAL AGENDA

Thursday 3 December

08.30

Registration

Opening Session

Chair: Andreja Borec, UM-FALS, Slovenia

9.30

Opening session

Welcome and introductory speeches:

ü Ivan Rozman, Rector of theMaribor University

ü Joze Merkus, Mayor of Hoèe

ü State secretary from the Slovene Ministry of Agriculture Forestry and Food

Context of EuroMARC – presentation of the guidelines and introduction to the programme of the conference. Marie Guitton, Euromontana (EuroMARC project coordinator)

Session 1: What makes mountain quality food products so special?

The identity of mountain quality food products

Chair: Bernd Schuh, ÖIR, Austria

10.00

ü The identity of mountain products through the perception of consumers? How do the consumers see mountain products? SIFO, Norway

üMountain food as a local identity marker – The Trentingrana cheese (Italy)

ü The identity of Mountain quality food products throughout the supply chain – how do the actors see the products? The example of Bio vom Berg (Austria). Björn Rasmus, director of Bio vom Berg.

10.40

Comments from the Project Implementation Board

Discussion with the audience

11.20

Coffee break

Session 2: What marketing strategies for mountain quality food products?

Chair: Virginie Amilien, SIFO, Norway

11.50

üKey issues for developing the retailing of mountain quality food products. SAC, Scotland

üAn integrated supply chain: Laqueuille water (France)

üMountain quality food products marketed as local products: Zgornjesavinjski želodec - The Upper Savinja dried meat (Slovenia ). Joze Tlaker, Association of Zgornjesavinjski želodec producers

12.30

Comments from the Project Implementation Board

Discussion with the audience

13.10

Lunch

Session 3: How can tourism support mountain quality food products -

and vice versa?

Chair: Markus Schermer, UIBK, Austria

14.30

üOpportunities offered by tourism – Introduction with cases encountered in the EuroMARC project. Markus Schermer, UIBK, Austria

üExperiences of the establishment of cheese trails as tourist products in Slovenia . Davorin Koren, leader of department for agriculture, forestry and RD, Triglav national Park

üThe Example of the Cairngorms Farmer Markets (Scotland ). Fiona Young, representative of Cairngorms’ producers

15.10

Comments from the Project Implementation Board

Discussion with the audience

15.50

Coffee break

Session 4: How to promote mountain quality food products?

Chair: Martin Price, UHI, Scotland

16.20

üIs a mountain quality food label expected? Comparative conclusions from the project. ENITA, France and UHI, Scotland

üThe Tavarna Mare regional label (Romania)

üThe various promotion strategies of Björli products (Norway)

17.00

Comments from the Project Implementation Board

Discussion with the audience

Conclusion of the day

André Marcon, President of Euromontana

18.00

Evening programme: wine tasting, common diner, cultural programme (registration required)

Friday 4 December

Session 5: What policies can better support and develop

mountain quality food products?

Chair: Philip Leat, SAC, Scotland

9.00

üLessons from the EuroMARC policy analysis. UHI, Scotland

ü What roles can local initiatives play? Some conclusions from the analysis of LEADER-like initiatives. ÖIR, Austria

üPolitical context: the evolution of the European policy of quality of products. Frank Fay, Deputy Head of Unit, Agricultural Product Quality Policy, DG Agriculture and Rural Development, European Commission

üThe Swiss “mountain” and “alpage” labels. Jacques Henchoz, responsable du registre des AOC-IGP, Office Fédéral de l’Agriculture Suisse

üConclusions drawn from EuroMARC: recommendations for policy. Ancuta Pasca, Euromontana

10.30

Coffee break

Session 6: Round table discussion - Mountain food products and policy instruments

Chair: Olivier Beucheurie, ISARA-Lyon, France

11.00

Questions to be discussed: How can policies foster development of mountain quality food products and facilitate successful marketing strategies at European, national, regional and local levels? What policy instruments? What tools?

Participants:

-          Rareº-Lucian NICULESCU, Member of the European Parliament, Vice-President of the Agriculture Commission

-         Frank Fay, representative from DG Agriculture and Rural Development, European Commission, European Commission

-          Mira Kos-Skubic, State secretary of the Slovene Ministry of Agriculture Forestry and Food

-          Alenka Lipuscek-Miklavcic, director of Planika dairy

-          Livia Dömölki, Consumer’s association of Hungary (OFE), member of BEUC

-          Jean Gault, SARD-M coordinator, FAO

Conclusions

12.40

ü Lessons from EuroMARC and future research needed. Georges Giraud, ENITA Clermont-Ferrand, France (EuroMARC scientific coordinator)

ü Closing remarks by Ivan Rozman, rector of the Maribor University

ü Closing remarks by André Marcon, President of Euromontana

13.00

Lunch

Download the programme

Thursday 3 December
08.30	Registration
Opening Session Chair: Andreja Borec, UM-FALS, Slovenia
9.30	Opening session Welcome and introductory speeches: ü Ivan Rozman, Rector of theMaribor University ü Joze Merkus, Mayor of Hoèe ü State secretary from the Slovene Ministry of Agriculture Forestry and Food Context of EuroMARC – presentation of the guidelines and introduction to the programme of the conference. Marie Guitton, Euromontana (EuroMARC project coordinator)
Session 1: What makes mountain quality food products so special? The identity of mountain quality food products Chair: Bernd Schuh, ÖIR, Austria
10.00	ü The identity of mountain products through the perception of consumers? How do the consumers see mountain products? SIFO, Norway üMountain food as a local identity marker – The Trentingrana cheese (Italy) ü The identity of Mountain quality food products throughout the supply chain – how do the actors see the products? The example of Bio vom Berg (Austria). Björn Rasmus, director of Bio vom Berg.
10.40	Comments from the Project Implementation Board Discussion with the audience
11.20	Coffee break
Session 2: What marketing strategies for mountain quality food products? Chair: Virginie Amilien, SIFO, Norway
11.50	üKey issues for developing the retailing of mountain quality food products. SAC, Scotland üAn integrated supply chain: Laqueuille water (France) üMountain quality food products marketed as local products: Zgornjesavinjski želodec - The Upper Savinja dried meat (Slovenia ). Joze Tlaker, Association of Zgornjesavinjski želodec producers
12.30	Comments from the Project Implementation Board Discussion with the audience

13.10	Lunch
Session 3: How can tourism support mountain quality food products - and vice versa? Chair: Markus Schermer, UIBK, Austria
14.30	üOpportunities offered by tourism – Introduction with cases encountered in the EuroMARC project. Markus Schermer, UIBK, Austria üExperiences of the establishment of cheese trails as tourist products in Slovenia . Davorin Koren, leader of department for agriculture, forestry and RD, Triglav national Park üThe Example of the Cairngorms Farmer Markets (Scotland ). Fiona Young, representative of Cairngorms’ producers
15.10	Comments from the Project Implementation Board Discussion with the audience
15.50	Coffee break
Session 4: How to promote mountain quality food products? Chair: Martin Price, UHI, Scotland
16.20	üIs a mountain quality food label expected? Comparative conclusions from the project. ENITA, France and UHI, Scotland üThe Tavarna Mare regional label (Romania) üThe various promotion strategies of Björli products (Norway)
17.00	Comments from the Project Implementation Board Discussion with the audience
Conclusion of the day André Marcon, President of Euromontana
18.00	Evening programme: wine tasting, common diner, cultural programme (registration required)

Friday 4 December
Session 5: What policies can better support and develop mountain quality food products? Chair: Philip Leat, SAC, Scotland
9.00	üLessons from the EuroMARC policy analysis. UHI, Scotland ü What roles can local initiatives play? Some conclusions from the analysis of LEADER-like initiatives. ÖIR, Austria üPolitical context: the evolution of the European policy of quality of products. Frank Fay, Deputy Head of Unit, Agricultural Product Quality Policy, DG Agriculture and Rural Development, European Commission üThe Swiss “mountain” and “alpage” labels. Jacques Henchoz, responsable du registre des AOC-IGP, Office Fédéral de l’Agriculture Suisse üConclusions drawn from EuroMARC: recommendations for policy. Ancuta Pasca, Euromontana
10.30	Coffee break
Session 6: Round table discussion - Mountain food products and policy instruments Chair: Olivier Beucheurie, ISARA-Lyon, France
11.00	Questions to be discussed: How can policies foster development of mountain quality food products and facilitate successful marketing strategies at European, national, regional and local levels? What policy instruments? What tools? Participants: - Rareº-Lucian NICULESCU, Member of the European Parliament, Vice-President of the Agriculture Commission - Frank Fay, representative from DG Agriculture and Rural Development, European Commission, European Commission - Mira Kos-Skubic, State secretary of the Slovene Ministry of Agriculture Forestry and Food - Alenka Lipuscek-Miklavcic, director of Planika dairy - Livia Dömölki, Consumer’s association of Hungary (OFE), member of BEUC - Jean Gault, SARD-M coordinator, FAO
Conclusions
12.40	ü Lessons from EuroMARC and future research needed. Georges Giraud, ENITA Clermont-Ferrand, France (EuroMARC scientific coordinator) ü Closing remarks by Ivan Rozman, rector of the Maribor University ü Closing remarks by André Marcon, President of Euromontana
13.00	Lunch