DEVELOPMENT / STRATEGY
Production:
32 farms are involved in the production. Altogether, 25 tons of Katiki Domokou are produced each year.
Process:
Production of the cheese is seasonal, but the product can be preserved in boxes of 300 grams, 1 kg and 5 kg. 2 process units are involved in the process.
Delivery chain, marketing, communication:
According to the enterprise owner, Katiki cheese has reached the national market thanks to its particular taste and its designation of origin. 5% of the production is directly sold to consumers and 95% is distributed by supermarket. The process unit has recently been working with one of the biggest national companies « Nikas », which brought the opportunity to reach wider markets. 25 retailers are involved in the delivery chain. The average selling price to consumer is 3,5 €uros/kg. It is a typical and traditional cheese from mountain areas. Sometimes more goat milk is used to get a stronger taste. Although it can be bought and consumed throughout the year, consumption is higher at summertime, because of the fresh taste of the product. The mountain image attached to the product is strong.
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